Category: Advertising

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Remember Sesame Street? It provided entertainment and education. It was fun learning for kids of all ages. In retrospect, it didn’t seem like learning. Each segment of the show was educational. It made learning entertaining while it engaged you. As I think back, I always enjoyed the game they would play called: ‘One of these Things Is NOT Like the ...

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Day after day, I am amazed by how many ads annoy me! They are predictable rather than persuasive. They are confusing in messaging rather than concise. They use humor poorly or moreover, incorrectly. They are not targeted to the right demographic (that’s a recent blog by the way: Targeting the Correct Demographics: Why It Matters in Business!) ...